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In this ground-breaking new book, acclaimed diversity expert Mark Williams offers ten "eye-opening" lenses to help you, your organization, and everyone in it, understand how cultural diversity affects the way we live and work. There's the Assimilationist who believes that everyone should act like a true blue American, and the Culturalcentrist who believes that a person's race or ethnicity is central to their personal and public identity; the Meritrocratist who is sure that if you have the abilities and work hard enough you can make your dreams come true regardless of race or culture, and the Victim/Caregiver who believes that because of bias they will never succeed. Learn more about these lenses, as well as six other lenses that Mark Williams has developed to respond to cultural diversity.
- Sales Rank: #463833 in Books
- Brand: Brand: Capital Books
- Published on: 2001-10-01
- Original language: English
- Number of items: 1
- Dimensions: .56" h x 6.08" w x 9.04" l,
- Binding: Paperback
- 247 pages
- Used Book in Good Condition
Review
"A tough-minded look at a potentially soft subject." -- Fast Company
"Buy it and become a better person." -- Jack Covert, Inside Business
"By learning the strengths and weaknesses of those lenses . . . we can better understand interpersonal relations in diverse groups." -- Business Reader Review
"He does a thorough job, seeking to stress the positive and negative inherent in each approach..." -- Richard Pachter, Knight Ridder
"The key to understanding why discrimination and prejudice are still widespread . . ." -- Denver Post
"Williams presents an innovative, research-based method for turning cultural differences into competitive advantage." --Atlanta Business Journal
About the Author
Mark Williams is the founder of MarkusWorks, an interactive media company whose mission is to help individuals, organizations and communities better manage pressing issues related to human relationships and human identity in today's global environment. Mark also served as founder and CEO of The Diversity Channel that developed eLearning, training and education services for businesses, organizations and government agencies. Mark has provided coaching and education to such Fortune 500 companies as UNISYS, Avon, American Express, Marriott International, Microsoft, Sara Lee, Colgate Palmolive, Cisco Systems, Hearst Communications, Johnson and Johnson, Merck, Office Depot, Exxon Mobil, and Chevron Texaco; the Central Intelligence Agency, the United States Navy, Blue Cross Blue Shield, Merck and Harvard Medical School. He has been quoted widely in business publications such as Fast Company, Black Enterprise, and in The Boston Globe, San Francisco Chronicle, and Chicago Tribune. He has appeared as a guest on national television programs including Bloomberg News, CBS’s The Early Show, and the CNN Financial News Network. Mark is the author of The 10 Lenses: Your Guide to Living and Working in a Multicultural World (Capital Books, 2001) and Your Identity Zones (Capital, 2004).
Most helpful customer reviews
23 of 27 people found the following review helpful.
Promising, but in the end Disappointing
By Keith Appleyard
This is a useful Guide to Living as & Working with Immigrants in a Multicultural USA, not a Multicultural World. It really has little or no street-credibility outside the USA.
I've worked for a US Fortune500 Company for 20 years, and in over 30 Countries.
The book confesses upfront to its limitations : although the information is US-centric, Williams, Clifton & Thomas believe their concepts are universal - but they haven't the experience to back that up. They admit they don't know whether current observations will hold up in different cultures, or whether different cultures have different profiles with respect to the lenses. The initial research has focussed on race, culture, nationality & ethnicity. In practice 90% of its focus is on race & ethnicity. Sexual orientation is ignored, and the word 'gay' doesn't appear until over 80% of the way through the book - and its only for one sentence.
Consider some of the Lenses :
For the Assimilationist they talk about "adapting US business norms appropriately, given global norms and standards" - well I've never met a "Global norm" - and as for being able to adapt US norms, there's the problem - you have to reject US norms in order to get on with the outside world. The Assimilationist must think about "Western cultural arrogance" - woah - what about "US Cultural arrogance" - ask a Canadian or a Mexican or the French how they feel about US hegemony.
The Culturalcentrist talks about the "Irish, Polish & Italian Communities", and in the same breath about the "Asian Community" - I'm sure the "Asians" would argue they had less in common between India, Vietnam, Korea etc than those Europeans, who at least had Catholicism in common.
For the Seclusionist : "Globalisation ... diminishes the authority of the USA" - hmm, I thought everyone was rioting recently complaining that Globalisation meant US hegemony? The Seclusionist "rewards the efforts of the majority group" - oh so Williams has never thought of a Society where the dominant group is itself a Minority, such as in Apartheid-era South Africa, and a number of other inequitable Societies today?
The Transcendant options were just not for me - according to Williams you are either 'Religious' or you are 'Spiritual' - nothing else applies. I am neither, and quite happy thank you. I'm always made to feel uncomfortable with this aspect of US Society, and it would be good if Williams had a section on how to work with 'agnostics'.
The Elitist offered no alternatives - what about Communism or Socialism - the inequalities of US Society would not be tolerated in Scandinavia. As I say to my friends in Minneapolis, it's a pity the wrong shipload of explorers colonised North America.
For all the talk about race, there's no mention of working with people in mixed-race relationships or of mixed-race ethnicity - over 10% of marriages in the UK are mixed-race, even though the ethnic minorities constitute less than 8% of the population. I find mixed-race marriages in the USA to be a tragic rarity - and why aren't they promoted in TV programs?
There were no examples of other diversities which can be just as sensitive in Society, such as no case studies featuring Native Americans, Hindus, Moslems, Lesbians, Vegetarians or people with Physical/Mental disabilities.
The much-promoted mystical Chapter on the Eleventh Lens was a real disappointment - just some new world 'Nirvana' where everyone loved each other and did right by each other (I presume so long as you could still hire & fire at will).
When I looked through the Bibliography, I understood; of the 86 references, only 2 of them weren't published in the USA, and they were published in London (both looking back at the USA). You can't write a book about a Multicultural world if you don't read/travel widely.
Williams continually refers back to Title VII of the (US) Civil Rights Act (pity he didn't include it as an Appendix). It would have been nice to talk about the UN Universal Declaration of Human Rights - since so much of US Society doesn't comply with it. I recall when one of our Senior US Executives starting to spout about Affirmative Action etc at a staff meeting in Germany - he had to be told to leave or they'd call the Police - because his US-speak was illegal under anti-Nazi legislation.
I scored myself on the Lenses : I am Colorblind, an Integrationalist, Meritocratist and a Multiculturalist. Williams was (in 2001) inviting Contributors to help them develop the book for a wider audience - I'm going to volunteer to help them, because boy do they need it.
3 of 3 people found the following review helpful.
The 10 stereotypes
By David Bentz
This book is, in many ways a set of ten stereotypes we can view people through. Williams says that if we identify the Lens/stereotypes that people fit into we will be better able to manage them and get them to contribute to the goals of our companies or keep them as loyal customers. He ends with he own new-age theology, the Eleventh Lens, in what sounds like a combination of the Buddhist thought and the way of the Jedi from Star Wars. This book might be helpful to a business manager who hadn't thought much about diversity, but I found it very unhelpful and wouldn't recommend it to anyone.
20 of 25 people found the following review helpful.
"The Ten Lenses" -- A Breath of Fresh Air!
By A Customer
"The Ten Lenses" is a badly needed breath of fresh air -- a sophisticated, intellectually grounded, and constructive framework for thinking about diversity issues. It respects and values all people and all perspectives on diversity. It opens a path to understanding each different perspective, even those dramatically different from one's own. It helps take the emotional charge out of verbal interactions between people whose approaches and reactions to diversity issues are widely divergent. It provides a new framework and a new language through which we can talk about diversity and move towards greater understanding. "The Ten Lenses" was an enormous help to me and I highly recommend it.
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