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How to choose among the thousands of shops, stores, and souk stalls? And how to even find them in this labyrinthine city, where street names and addresses seldom appear on the city map? Let Susan Simon guide you through the winding alleys, hidden courtyards, and bustling markets to uncover the best of the treasures of Marrakech: luxurious caftans; bejeweled shoes and slippers; ethnic jewelry; handmade decorative objects for the home; beautifully embroidered linens; colorful ceramics; sequined antique shawls; gold-encrusted glassware. The stylish author and the photographer (who has appeared on the world’s best-dressed list) both have dozens of ideas of how to incorporate your exotic finds into every wardrobe and home.
The guide is divided into seven separate walks–and little bonus walks–that take you through the main shopping areas, using the author’s precise directions and visual landmarks. And, as a caterer and cookbook author, Simon can’t resist pointing out her favorite spots for everything from mint tea and pastries to fragrant tagines–many hidden behind innocuous entrances and set in ancient, verdant riads (traditional Moroccan courtyard homes) or on terraces overlooking the breathtaking city.
- Sales Rank: #155075 in Books
- Brand: Brand: Little Bookroom
- Published on: 2009-05-12
- Released on: 2009-05-12
- Original language: English
- Number of items: 1
- Dimensions: 6.00" h x .81" w x 4.79" l, .80 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
Review
"...a godsend to visitors wanting advice from non-partisan sources rather than the official guides, many of whom are paid by touristy shops to bring in custom...The little book is split into seven walks, each listing a range of shops to stop off at, a recommended lunch stop, and clear directions. It's utterly brilliant. For those who have just one day, I would recommend Walk No 3, into the heart of the old souk. For fashionistas who want high-class fashion, No 7 is best." --The Telegraph (UK)
"If you are going to Morocco soon, pick up the terrific guide Shopping in Marrakech by Susan Simon." --decor8.com
"Marrakesh is an alluring place for the shopper in search of colourful fabrics, bejewelled shoes, vivid ceramics and other ethnic trinkets. Simon has visited the city regularly since her first trip in the Seventies, and from the thousands of possible locations, has chosen an eclectic and alluring selection of shops....with some surprising and original choices." --Sunday Telegraph (London)
"The Moroccan city of Marrakech has plenty to see—the old fortified city, ancient mosques, and beautiful waterfalls. But don’t be shocked if you spend most of your time shopping. This is, after all, the city with the largest flea market in Morocco and the busiest public square in the world. To help you get your bearings, we consulted Susan Simon’s Shopping in Marrakech." --NYLON magazine
“Find your way around with the indispensable Shopping in Marrakech by Susan Simon” —The Telegraph (UK)
About the Author
Susan Simon, a writer and event planner in New York City, is the author of several cookbooks including Visual Vegetables, The Nantucket Table, The Nantucket Holiday Table, Contorni, and Insalate. She is a co-author of the James Beard Award winning cookbook, Pasta Sfoglia, and translator of Italy Dish by Dish by Monica Cesari Sartoni (The Little Bookroom, November 2010). Susan writes a bi-monthly food column for The Nantucket Inquirer & Mirror and contributes to Nantucket Today.
Italian-born photojournalist and stylist Nally Bellati was raised in England. She has contributed photographs and features to all major Italian magazines and has had columns in Harper’s Bazaar Uomo and L’Uomo Vogue. Today she works as a society photographer with fashion houses and design companies. Her candid party pictures are distributed to newspapers and magazines worldwide. Her book New Italian Design was translated into four languages.
Most helpful customer reviews
31 of 34 people found the following review helpful.
beautiful but not very useful
By yrstruly.
i really wanted to love this book. it's beautifully put together with stunning photos, small enough to fit easily into a bag and supposedly the perfect book for my recent shopping trip to marrakech. unfortunately, this book has three major problems which render it pretty useless.
1. no "best of" list - if you don't have much time to shop and you want to find out what the author thinks is the best place for carpets or slippers, you can't use the book for that. yes, the list would be subjective, but at least it would be something. instead, you have to read through the entire book to find mention of the items you're most interested in. which leads me to disappointment #2
2. there is no index or guide that breaks down the stores by type or product. she arranges the book by walking tour, which is nice because it gives you an easy plan of attack. unfortunately, you can't search an index or anything to quickly find a certain good easily.
3. no words of advice or bargaining techniques. we all know you will get ripped off in the medina and boutique stores are expensive. that said, what is a good price for a caftan or tea set? she does not give any help in knowing what an average or decent sale should be. a shopping book should provide this advice when so much shopping happens in stores that aren't fixed price.
these critiques could be easily addressed in future editions of the book, should it be reprinted. if they are, i think this would be a great buy for anyone planning a trip to marrakech.
9 of 9 people found the following review helpful.
Good for navigating the Marrakech shopping scene
By Amy Elizabeth
Like a number of other reviewers it seems, I am not the biggest fan of Marrakech, but I did really like this book. The pictures and the descriptions were really so beautiful and interesting, I read the book cover to cover on the plane ride there (didn't hurt that it was 15 hours either...). I did two of the full walks, one in the Medina and the Gueliz walk and then went to a few other shops that looked interesting or had something we wanted. Frankly, I found the Medina a little too grimy for my taste, but I liked having this book to point me in the right direction. In the Medina, you can walk past stall after stall all selling pretty much the same thing. How can you tell which place is good for rugs or babouche or whatever? It's nice to have someone point you to what they at least think is the best quality or most interesting stuff. The shopkeepers of the stores in this book were all very nice, although not necessarily any more professional than at other shops (i.e. they would still pursue you down the street trying to interest you in buying something). I greatly enjoyed shopping in Gueliz compared to shopping in the Medina. The goods were more stylish, the prices were marked, and the sales pressure was nil.
The downsides to this book are 1) As another reviewer pointed out, there is no breakdown of the stores by what they sell, so if you want to buy say a lamp, you have to look at every listing 2) There was no indication what the prices of the items might be, so you have no idea if you getting taken advantage of in your negotiations 3) Recommendations for restaurants or cafes along the walks would have been appreciated (there were a few, but not for every walk) 4) Manager of our riad said that some of the listings were out of date, although I did not encounter any
Another thing to note is that this book basically identifies you as an American to anyone who knows of it (certainly the shopkeepers mentioned in the book, I'm not sure if other shopkeepers or touts in the Medina would know about this book). While we didn't face any discrimination because of this (nor would I expect any Marrakech shopkeeper to discriminate against a paying customer), it's just something to keep in mind.
Overall, I loved the style of this book and I would love it if there were more to other great, but overwhelming, shopping cities such as Bangkok or Istanbul.
12 of 14 people found the following review helpful.
A total fantasy
By Bulldog afficianado
This book features lovely photographs, but the the premise is a total fantasy. Marrakech is a wonderful place to visit, but it is not a good place to shop. There are a few cute stores which are on the pricey side. Rather, the retail scene is dominated by hundreds of small stalls in the souks which are a labyrinth to try to find your way around in. The vendors feature virtually identical merchandise over and over and over again with no attempt at originality.
Things worth buying are babouche, the whimsical backless slippers made of lambskin. They come in a dazzling array of crayon box color combinations and are very comfortable. Also look for thuya wood small boxes, salad bowls ect. They are handcarved of burlwood and look far more expensive than they are. Likewise, find the rare argan oil which is usually made into cosmetic creams, although when roasted the argan nut produces a wonderful cooking and salad oil. No matter sometimes it is diluted with cheaper oils so you don't always know what you are getting. Saffron, mint tea, preserved lemon and tagine spice mixes are also interesting; however beware of bottles leaking in your suitcase!
I would avoid knockoff handbags, sunglasses and wristwatches. Also, avoid the fake pashminas, rugs, ugly caftans, etc. that you will see over and over again.
The local handicrafts, jewelry, djellabas, rugs, caftans, ect all have a lot of potential. However the local vendors haven't picked up on any new ideas and have no knowledge of merchandising. As mentioned the mechandise is mindnumbingly repetitive. Beware,you will have to haggle. Don't bother combing through the hundreds of stalls looking for something original. After you've seen a dozen vendors you've probably seen all there is to see. Keep going for the experience even if you don't find anything.
Also, foreign women are sometimes fondled or touched inappropriately after dark. It's best to be alert, walk in a group, and don't stay out too late. Plus beware of taxi drivers. Negotiate a price BEFORE you get in the car as they have meters but rarely use them. Also beware of guides who get kickbacks for steering you to certain rug dealers.
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