Jumat, 31 Mei 2013

[I206.Ebook] Download PDF Timothy of the Cay

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Timothy of the Cay

Timothy of the Cay by Taylor, Theodore [HMH Books for Young Readers, 2007] Pa...

  • Binding: Paperback

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Selasa, 28 Mei 2013

[B798.Ebook] Free Ebook About Rothko, by Dore Ashton

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About Rothko, by Dore Ashton

In the first full-scale study of the artist, the author chronicles Rothko's life, work, artistic formation, and philosophical preoccupations.

  • Sales Rank: #1476886 in Books
  • Published on: 1983-11-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.56" h x .80" w x 6.75" l,
  • Binding: Hardcover
  • 225 pages

Review
"Essential." -- Library Journal

About the Author
Dore Ashton's books include A Joseph Cornell Album, Picasso on Art, A Critical Study of Philip Guston, A Fable of Modern Art, The New York School, Noguchi East and West, and A Reading of Modern Art. She lives in New York City.

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12 of 12 people found the following review helpful.
definitive
By Gigi
The definitive book on Mark Rothko's work, by one of his closest friends. Ashton gets as close as she can to a very elusive, contradictory person. The book requires the same kind of sublime imagination that Rothko's paintings - his "children," as he often called them - require. Those without soul should pass this book by.

1 of 2 people found the following review helpful.
Simply create
By Dr. Wilson Trivino
Dore Ashton befriended Mark Rothko, the famed impressionist painter and she shares her insight into the life of this artist in her book, About Rothko.
With some beautiful images, you get a sense of the larger than life work of Rothko. This artist sought to bring out the internal inspiration onto the canvas. To delve into the inner demons we all see and splash them onto his master pieces.
This book is a good start to peek into a complex man who pushed the envelope. He could be gregarious and engaging one minute and a recluse the next.
Ashton shares her first hand relationship which gives this book a colorful peek into an artist's life.

0 of 0 people found the following review helpful.
bad print
By Roland Hultgren
interesting but unfortunately bad illustrations

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Sabtu, 25 Mei 2013

[J902.Ebook] Get Free Ebook Marketing, by Dhruv Grewal, Michael Levy

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Marketing, by Dhruv Grewal, Michael Levy

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.

With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

  • Sales Rank: #32032 in Books
  • Brand: McGraw-Hill/Irwin
  • Published on: 2013-01-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.50" w x 1.25" l, 3.95 pounds
  • Binding: Hardcover
  • 768 pages

About the Author
Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and value-based strategies. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has also coauthored Marketing Research (2004, 2007). Professor Grewal has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, including Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy & Marketing. He served as co-editor of Journal of Retailing from 2001–2007. Professor Grewal has won many awards for his teaching including, 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; Executive MBA Teaching Excellence Award (1998); School of Business Teaching Excellence Awards (1993, 1999); and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He co-chaired: 1993 AMS Conference, 1998 Winter AMA Conference, a 1998 Marketing Science Institute Conference, 2001 AMA doctoral consortium, and 2006 Summer AMA Conference. Professor Grewal has taught executive seminars and courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Monsanto, McKinsey, Motorola, and numerous law firms. He has taught seminars in the U.S., Europe, and Asia.

Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001–2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.

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4 of 5 people found the following review helpful.
Description is WRONG
By Nicki Haataja
Had to take this course for completion of my degree. Ordered from amazon because the "code" for the online coursework is supposed to be included and it ended up being several hundred less than purchasing from my university. Ended up having to have amazon send me 3 different books and in the end none of them came with a code. Lucky for me, the teacher was able to give me online access without the code. Ended up paying way more for just the book than I should have had to. Will be contacting Amazon to have their product description updated.

1 of 1 people found the following review helpful.
Renter's Choice
By Jerri
Rented this book for the spring semester, to use in my college Principles of Marketing class. I was surprised when I opened the box, as i was expecting a used book, however, this book came new even with plastic wrap. This and the other books rented were delivered as estimated.

2 of 3 people found the following review helpful.
Advertisements Anyone?
By kimberly rountry
Besides the marketing concepts being thoroughly explained, this book is completely full of advertisements. No, I do not care what cold stone creamery does or Paradigm speakers. There were no good examples, just stupid name dropping. You would figure if these companies are charging $200 a book they wouldn't need to advertise sponsors in such a pointless way. I want to learn about marketing, not about how "CarMax promises a no-haggle pricing structure". (Chapter 14)

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Rabu, 22 Mei 2013

[G727.Ebook] Free Ebook A First Course in Mathematical Analysis, by J. C. Burkill

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A First Course in Mathematical Analysis, by J. C. Burkill

This straightforward course based on the idea of a limit is intended for students who have acquired a working knowledge of the calculus and are ready for a more systematic treatment which also brings in other limiting processes, such as the summation of infinite series and the expansion of trigonometric functions as power series. Particular attention is given to clarity of exposition and the logical development of the subject matter. A large number of examples is included, with hints for the solution of many of them.

  • Sales Rank: #2551572 in Books
  • Color: Green
  • Brand: Brand: Cambridge University Press
  • Published on: 1978-12-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .43" w x 5.43" l, .59 pounds
  • Binding: Paperback
  • 196 pages
Features
  • Used Book in Good Condition

Review
'Books of this quality are rare enough to be hailed enthusiastically ... Essentially an introductory book for the mathematics specialist. But it is so fresh in conception and so lucid in style that it will appeal to anyone who has a general interest in mathematics.' The Times Educational Supplement

'This is an excellent book ... If I were teaching a course for honours students of the type described, this book would rank high as a possible choice of text.' Canadian Mathematical Bulletin

' ... it is a pleasure to be able to welcome a book on analysis written by an author who has a sense of style and who avoids the excessive use of symbolism which can make the subject unnecessarily difficult for the student.' Proceedings of the Edinburgh Mathematical Society

Most helpful customer reviews

6 of 6 people found the following review helpful.
A good little "bridge" from School Maths into University
By A Customer
It is amazing that, despite the changing fads in the curriculum, this book has the quality to remain a steadfast bridge from School Mathematics on the first steps into the realm of the Maths specialist for over 40 years now.
The recipe is simple: keep it short, keep it sweet, keep it simple! Mr Burkill has produced a fine little book that gently guides the new student embarking on a specialism in Maths. The author has struck a good balance between the problem solving so familiar at school and introducing the rigour of Mathematical Analysis.
Familiar concepts like differentiation and integration are brought into play right after a quick refresher on numbers and then introducing the notion of limit within the framework of sequences. The delta-epsilon construct is used to great effect to give meaning to the ideas of convergence of sequences and the continuity of functions.
These then lead naturally to the Differential calculus where previously learnt ideas like the rules of differentiation are placed in a rigorous setting and interesting elementary analytical results such as the Mean Value Theorem and Taylor's theorem are discussed. The chapter on Infinite series together with the elementary rules for testing for convergence is followed by a chapter on the special functions of analysis as defined in terms of series - e.g. exp, log, sin, cos, etc.
The chapter on the Integral Calculus makes a natural next step utilising the ideas of an integral as a limit and of infinite series. Specific techniques such as the integral to infinity and approximation methods are placed on a rigorous footing. The final chapter introduces functions of several variables.
The book has lots of worked examples within the text, which aid understanding of new material. As a bonus, there are also several end of section with notes/hints at the end of the book.
Overall, this is a gentle introduction to Analysis and will help anyone who is overawed by the subject on first encounter.

2 of 3 people found the following review helpful.
An ideal first analysis book
By Dave the Math Guy
This book is entirely appropriate as an introduction to analysis for students already familiar with the Calculus. It is on the reading list at Cambridge and Oxford for their undergraduate analysis courses and its reputation is well established. It is not too abstruse but is exceptionally clear and straightforward.

0 of 1 people found the following review helpful.
Very Good Book
By Gaojie Chen
It is my textbook. Very good introductory book for year two university students who have some knowledge about Calculus and Linear algebra.

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[A388.Ebook] Get Free Ebook The Human Rights Culture: A Study in History and Context, by Lawrence M. Friedman

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The Human Rights Culture: A Study in History and Context, by Lawrence M. Friedman

Lawrence Friedman in this provocative, accessible, and clear book turns a critical eye toward the human rights movement—and does not mind going against the grain. He explores the sheer phenomenon of a near-global arc favoring the idea, and sometimes even the practice, of human rights. Not the typical legal or philosophical examination of rights, this book instead asks: Why is it—as a social and historical matter—that rights discourse is so prevalent and compelling to the current world? ... "Reams of books and articles have been written about human rights, but THE HUMAN RIGHTS CULTURE is unique. It is the first comprehensive, sociological study of human rights in the contemporary period. With his characteristic erudition and graceful style, Lawrence Friedman addresses all the central topics: women's rights, minority rights, privacy, social rights, cultural rights, the role of courts, whether human rights are universal, and much more. This surprisingly compact book presents a balanced discussion of each issue, filled with fascinating details and examples. Friedman's core argument is that the recent rise of human rights discourse around the globe is the product of modernity—in particular the spread of the cultural belief that people are unique individuals entitled to respect and the opportunity to flourish. This terrific book will be informative not only to human rights experts and practitioners but also to people who wish to read a clear and sophisticated introduction to the field." — Brian Z. Tamanaha, Professor of Law, Washington University

  • Sales Rank: #2721553 in Books
  • Brand: Brand: Quid Pro, LLC
  • Published on: 2011-06-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .49" w x 6.00" l, .66 pounds
  • Binding: Paperback
  • 216 pages
Features
  • Used Book in Good Condition

About the Author
Lawrence M. Friedman is the Marion Rice Kirkwood Professor of Law at Stanford University. An internationally renowned, prize-winning legal historian, Friedman has for a generation been the leading expositor of the history of American law to a global audience of lawyers and lay people alike—and a leading figure in the law and society movement. He is particularly well known for treating legal history as a branch of general social history. From his award-winning History of American Law, first published in 1973, to his American Law in the 20th Century, published in 2003, his canonical works have become classic textbooks in legal and undergraduate education.

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Kamis, 16 Mei 2013

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Mount Vesuvius. A Descriptive, Historical, and Geological Account of the Volcano and its Surroundings, by James Logan Lobley

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  • Published on: 2015-12-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.00" w x 6.14" l, 1.77 pounds
  • Binding: Hardcover
  • 450 pages

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Minggu, 12 Mei 2013

[N966.Ebook] Ebook Free Prophetic Intern, by Tyane Boye

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Prophetic Intern is a made-for-Kindle compilation of a series of weekly newsletters. For eight months as a novice prophetic trainee, I wrote to the partners and friends of an international prophetic ministry. The Sunday TYM.E.S. (Ty’s Meditation, Encouragement, and Sharpening in Him) was a quirky newsletter with bad punctuation, and I knew it. But here was a chance to share my testimony, and I believed many would find points on which to meditate, be encouraged, and even be sharpened.

The “Dear Reader” sections served to introduce the week's topic to my new friends. I wanted to keep the style relaxed and real. I knew this audience had incredible stories of their own to tell me, and tell me they did! Many took the time to write to me personally and share their stories. I do treasure each person and the letters they wrote in response to the TYM.E.S. The Lord used these to encourage me greatly along the way.

Thank you all!

Ty

  • Sales Rank: #1052719 in eBooks
  • Published on: 2013-11-19
  • Released on: 2013-11-19
  • Format: Kindle eBook

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2 of 2 people found the following review helpful.
The Holy Spirit is a Master Life Coach
By Brother DJ
The Prophetic Intern is written with the layman in mind. The book gives a thorough tutorial of the author's journey through the perils of learning how to operate in the prophetic and further encloses an intimate reltationship between the author and the Holy Spirit. The Prophetic Intern is very delightful and full of humorous stories that shall make it hard for you to put it down. Once you start reading it, you will read it all the way through. Ty covers the pitfalls and the learning curves of how to operate in the prophetic and you will like the simple applications of the Prophetic Intern of just coming into the presence of God to receive your "Daily Bread".

1 of 1 people found the following review helpful.
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By Amazon Customer
This book gets 5 stars because it's practical yet revelatory at the same time. It demystifies the experience of hearing from our supernatural God in our very natural day to day lives. If you have been looking for a stand on top of a mountain whilst thunder and lightning flash about holding concrete tablets waiting for God to speak, read this book. Tyane shows how God speaks regularly to everyday people like you and me.

1 of 1 people found the following review helpful.
Excellent
By Joyful
This is an excellent tool for growing in your intimacy with God. Learn how to hear Him and encourage others.

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Sabtu, 11 Mei 2013

[I415.Ebook] PDF Download Learning to Unlearn: Decolonial Reflections from Eurasia and the Americas (Transoceanic Series), by Madina V. Tlostanova, Walter D. Mignol

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Learning to Unlearn: Decolonial Reflections from Eurasia and the Americas is a complex, multisided rethinking of the epistemic matrix of Western modernity and coloniality from the position of border epistemology. Colonial and imperial differences are the two key concepts to understanding how the logic of coloniality creates ontological and epistemic exteriorities. Being at once an enactment of decolonial thinking and an attempt to define its main grounds, mechanisms, and concepts, the book shifts the politics of knowledge from “studying the other” (culture, society, economy, politics) toward “the thinking other” (the authors).

 Addressing areas as diverse as the philosophy of higher education, gender, citizenship, human rights, and indigenous agency, and providing fascinating and little-known examples of decolonial thinking, education, and art, Madina V. Tlostanova and Walter D. Mignolo deconstruct the modern architecture of knowledge—its production and distribution as manifested in the corporate university. In addition, the authors dwell on and define the echoing global decolonial sensibilities as expressed in the Americas and in peripheral Eurasia. The book is an important addition to the emerging transoceanic inquiries that introduce decolonial thought and non-Western border epistemologies not only to update or transform disciplines but also to act and think decolonially in the global futures to come.

  • Sales Rank: #2055128 in Books
  • Published on: 2012-05-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 6.00" l, 1.15 pounds
  • Binding: Hardcover
  • 304 pages

Review
“This book—at this point in time, unique in its scope and the breadth of problematics it covers—will open up a much-needed debate on decolonization of knowledge, thinking, and being. Tlostanova and Mignolo’s joint writing style is flawless, didactic, engaging, and appropriate for the intended audience. Learning to Unlearn constitutes a perfect example of what The Ohio State University Press Transoceanic Series should seek to publish.” —Laura M. Martins, associate professor of comparative literature, Louisiana State University
 

“Learning to Unlearn is a logical continuity of Walter Mignolo’s text Local Histories/Global Designs. In their scholarly writing partnership, Madina V. Tlostanova and Walter D. Mignolo put forward daring theories and concepts. The book makes a cogent and sound argument, working well as a coherent unit.” —Javier Sanjinés, professor of Spanish, The University of Michigan

About the Author
 Madina V. Tlostanova is professor in the Department of History of Philosophy at Peoples’ Friendship University of Russia. Walter D. Mignolo is William H. Wannamaker Professor of Literature and Director of the Center for Global Studies and the Humanities at Duke University.

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Chapter 16 - MAXScript (3ds Max 2010 Architectural Visualization (Advanced to Expert)), by Markus Boos

Quite often, 3ds Max’s internal scripting language, MAXScript, can help you reach your aims in an elegant way. In the simplest case, you can “remote control” the application by feeding it written commands or playing back a procedure that you recorded using the mouse beforehand (hence, the name “scripting” language). In more advanced cases, MAXScript gives you the ability to create anything from small helper programs that solve a single problem to completely customized toolsets that are specifically adapted to your workflow or pipeline. These tools can then become integral parts in ensuring a smooth production and can give you the ability to react quickly to client changes or other unforeseen variables. Especially in large-scale projects, having scripting knowledge can be a huge plus.

The following sections will demonstrate that MAXScript programming, with its relatively straightforward design, is easy to comprehend–-even for people with a non-technical background–-and that it is unjustified to think of it as a “three-headed monkey” that is difficult to tame. I will introduce you to MAXScript by describing what it can do for you, after which you will start writing your first lines in the context of simple practical examples. Next, I will explain the most commonly used language features. After that, you will create your own little toolset to automate the setup of ambient occlusion and object matte render passes as well as write a small tool for managing scene materials and the material editor. Finally, this chapter provides an introduction to how to install and use existing scripts written by others. This chapter also gives an overview of where to find free and commercial scripts of interest to artists working in architectural visualization.

  • Sales Rank: #1936415 in eBooks
  • Published on: 2012-10-31
  • Released on: 2012-10-31
  • Format: Kindle eBook

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Jumat, 10 Mei 2013

[H277.Ebook] Get Free Ebook Thought Power Its Control And Culture & Power And Use Of Thought, by Annie Besant, C.W. Leadbeater

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Thought Power Its Control And  Culture & Power And Use Of Thought, by Annie Besant, C.W. Leadbeater

Thought Power Its Control And Culture & Power And Use Of Thought, by Annie Besant, C.W. Leadbeater



Thought Power Its Control And  Culture & Power And Use Of Thought, by Annie Besant, C.W. Leadbeater

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Thought Power Its Control And  Culture & Power And Use Of Thought, by Annie Besant, C.W. Leadbeater

What is Thought? How Can You Use It? Two important and ground breaking works by the two leading authors and leaders of the Theosophical movement. These two works will familiarize you with the nature of thought from the Theosophical perspective, and teach you how to use thought vibration to your advantage for your personal growth and wellbeing!

  • Sales Rank: #272024 in Books
  • Published on: 2008-07-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .27" w x 6.00" l, .37 pounds
  • Binding: Paperback
  • 106 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Thought Lasso
By Saint Michael
Provides clear, powerful instruction on ways to put a lasso around the neck of your runaway thoughts.

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[Q734.Ebook] Download PDF The Undercover Economist, by Tim Harford

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The Undercover Economist, by Tim Harford

“The economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.” In this acclaimed and riveting book–part exposé, part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic–all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist.

“A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life.”
–Steven D. Levitt, coauthor of Freakonomics

“A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics.”
–The Economist

“A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book.”
–Jagdish Bhagwati, author of In Defense of Globalization

“This is a book to savor.”
–The New York Times

“Harford writes like a dream. From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles.”
–David Bodanis, author of Electric Universe

“Much wit and wisdom.”
–The Houston Chronicle
From Publishers Weekly
Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Bookmarks Magazine
Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.
Copyright © 2004 Phillips & Nelson Media, Inc.

  • Sales Rank: #17369 in Books
  • Brand: Harford, Tim
  • Published on: 2007-01-30
  • Released on: 2007-01-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .60" w x 5.10" l, .47 pounds
  • Binding: Paperback
  • 265 pages

From Publishers Weekly
Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.

Copyright © 2004 Phillips & Nelson Media, Inc.

Review
"Required reading."
—Steven Levitt, author of Freakonomics

"A playful guide to the economics of everyday life, and as such. . . something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics."
—The Economist

"A book to savor."
—The New York Times

"The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us."
—Business Today


“[Harford] is in every sense consumer-friendly. His chapters come in bite-size sections, with wacky sub-headings. His style is breezy and no-nonsense. . . . The Undercover Economist is part primer, part consciousness raiser, part self-help manual.” --Times Literary Supplement

"Anyone mystified by how the world works will benefit from this book – especially anyone confused about why good intentions don’t, necessarily, translate into good results."
—The Daily Telegraph (UK)

"Harford writes like a dream – and is also one of the leading economic thinkers of his generation. From his book I found out why there’s a Starbucks on every corner, what Bob Geldof needs to learn to make development aid work properly, and how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles."
—David Bodanis, author of E=mc2 and Electric Universe

"Popular economics is not an oxymoron, and here is the proof. This book, by the Financial Times columnist Tim Harford, is as lively and witty an introduction to the supposedly 'dismal science' as you are likely to read."
—The Times

Most helpful customer reviews

234 of 244 people found the following review helpful.
The Power of Orthodox Economic Thought
By Marty McFly
If you read only one pop economics book this year, The Undercover Economist should be it. Harford, a columnist for the Financial Times among other distinctions, has written a book that could almost serve as a textbook for an Economics 101 course. But it's emphatically not dry or dull. Instead, what Harford has done is convey the excitement, the power, and the often counter-intuitive results of economic thought. In so doing, he has written more or less the economic equivalent to The Selfish Gene.

Many recent books (notably Freakonomics) have dealt with the more exciting realms of economic research, such as the application of certain economic models to what most people would consider non-economic behavior. And far more books have talked about "economics" in the context of even trendier ideas like globalization (think The World is Flat or even No Logo). Such books, however, are reflections of marginal (in the case of the former) or unsophisticated (in the case of the latter) economic schools of thought.

Harford presents the orthodoxy in all its glory, and reminds readers that economists really do see the world in a different--and fascinating--way. He explains simple, but often misunderstood, concepts like adverse selection (that is, why health insurance costs too much), as well as even simpler, but far more consequential, economic models, such as David Ricardo's explanation of why landowners, and not farmers, make money from rising crop prices. Along the way, he explains why the prices at Safeway and Whole Foods are about the same--and why the prices for items on the top shelf are higher than prices for the same goods on the bottom shelf.

Granted, the book has its flaws, principally its (market-driven) lack of any equations or graphs and, more important, its refusal to take up any serious questions of macroeconomics. If you want to understand how recessions occur or how federal spending affects the world and national economy, then you're out of luck. But in focusing tightly on basic microeconomic principles--the foundation of the most insightful parts of economics--Harford succeeds in keeping the book accessible and useful.

74 of 76 people found the following review helpful.
The Economist as Detective
By Omer Belsky
Ever since the surprise success of "Freakonomics", a flood of economics books for the general public have been published, all trying to cash on the success of that peculiar best seller. According to the principles explained in Tim Harford's book, that is probably a mistake: profits come from scarcity - so further books about `the economics of everyday life' face diminishing returns. And yet, Harford offers several explanations as to why such books may continue to be published: one is that if everyone thinks that economics books are going to be best sellers, an editor who wouldn't publish economics books may lose her job. I'm merely speculating, of course, but this is what happened (with dotcom stocks instead of econ books) to Tony Dye, chief executive of Phillips & Drew (pp. 135-137).

Tim Harford's stuff, though, is worth reading. A regular contributor to slate.com and the financial times, Harford has the gift of explaining complicated economic ideas in accessible language.

Although the comparison to "Freakonomics" is made prominently by the book's cover (which in my version includes an endorsement from Freakonomist Steven Levitt himself, as well as a description as the "elder sibling" of Freakonomics by `The Economist'), `The Undercover Economist' is the better economics book. Freakonomics, after all, doesn't teach too much economics: beyond emphasizing that "people respond to incentives" (an important message, for sure) it answers such questions as whether Sumo wrestlers cheat (They do) and what name should you give your child (It doesn't matter). Harford, on the other hand, explains such valuable economic concepts as rent seeking, externalities and asymmetrical information, and does so in a language that suits both academics and laypeople, with fun examples and a little history of economic though to boot. What more can you ask for in a popular book?

For those with a little knowledge of economics (I have an undergraduate degree in Business Economics) much of it will be familiar. And yet there are enough interesting tidbits that don't make it into your average introductory economics textbook. The chapters about the stock exchange and the application of game theory for auctions were both informative, thought provoking, and fun to read.

For me, the great revelation was the discussion of the environmental effects of globalization. I admit that I have long considered environmental damage to be the most credible counter argument to economic benefits of trade; But Tim Harford makes a good case that that ain't so. "Races to the Bottom" in which countries compete for the worse environmental regulations are unlikely, Harford argues - the advantage in producing "dirtily" is simply not big enough. Rather, Harford shows that protectionism leads to over production, and thus to pollution. And yet, Harford acknowledges that economic growth as such does hurt the environment. And therefore the dilemma of environmentalism or growth is not entirely imaginary - just exaggerated.

There are times when Harford does not raise his opponent's best arguments. In the chapter on free trade, Harford does not discuss various theories of Path Dependencies and learning curve. In the chapter of poverty, he hardly discusses the effects of the environment on economic growth (a major issue in Jeffrey Sachs'The End of Poverty: Economic Possibilities for Our Time), or the questionable legacy of western imperialism. I'm not saying that these are irrefutable objections - quite the contrary - but Harford doesn't quite do them justice.

Still, Harford's book is well written, entertaining, and informative. It targets the economically challenge but has something to offer to all readers, no matter how economically astute.

100 of 113 people found the following review helpful.
Finally, an economist speaks my own language!
By H. Benjamin
I just finished this book, which is a bit like a real life cheat-sheet. Give this guy the Nobel prize: he made economics INTERESTING AND FUN for me!!! A dreading challenge, believe me!

Economics is everywhere. We're surrounded by it, but most people do not think about it in they're daily lives. That's unfortunate: one would certainly learn to drive before standing behind the wheel of an automobile. So why not learn about the economic incentives that actually drive most of our own behavior before getting out and getting hit by that $2.90 latte?

Learning about those incentives is not only worth it, as the examples in this book prove again and again; it also helps you make sense of what is happening around you, and therefore make better, informed choices. If one understands how most things are driven by the invisible laws of trade, competition, inflation and cost/spending or tax incentives, then one has less chance to get abused by such a system. Even better: this book shows how to ride that system and take advantage of the inherent value one holds as a consumer.

I am finishing writing this review and am going out get a latte and do some grocery shopping. Now that I've read Tim Harford's book, I know where to go and how to make the best use of the scarce money I have (but I won't reveal the tricks here, as it would be like revealing a surprise end to a good book).

My bet is that I'll be able to save what I paid for the book by the time I log back in to Amazon to see if my review has been picked up or not!

See all 231 customer reviews...

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